A&W offered a bigger, tastier burger but it didn't succeed in grabbing customers away from the hugely popular McDonald's quarter pounder. The A&W third pounder hamburger cost the same as McDonald's quarter pound burger but customers still didn't bite. Studies found that Americans thought that one-third of a pound contained less meat than a quarter of a pound. Wow!
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The activity: quarter-pounder-or-third-pounder.pdf
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