Super Bowl ad costs still increasing

Budweiser's "Puppy Love" commercial from Super Bowl XLIII

Here's one more Super Bowl analysis to motivate your students: More than 5 million dollars for a 30-second ad.  That is how much a one-half minute commercial will cost during the 2017 Super Bowl game.  Wonder how much it will be in the future?

Students plot the cost of a 30-second Super Bowl ad over the past 49 Super Bowl. How has the cost of a NFL Super Bowl ad changed over time? Has it grown linearly? Exponentially? or what?Students create a curve or line to model the data and predict future Super Bowl commercial costs. Use this Desmos graphing calculator filled with the Super Bowl data and sliders for modeling the data… a great way to integrate technology into your math class.  Use the graph from plot.ly at the bottom of the post to show one model.  Pan over the points on the graph for the Super Bowl teams and the cost of a commercial that year.  This can be a great teaching tool to wrap up the activity and consider costs for future Super Bowls.

This could be an awesome activity to do in your class in the days leading up to or right after the Super Bowl, when everyone is talking about those commercials.

The activity: expensive-ads2017.pdf

For members we have solutions for this investigation, an editable Word doc and an Excel sheet of the costs.

expensive-ads2017.docx      rising-sb-ad-cost2017.xlsx     expensive-ads2017-solution.pdf

CCSS: 8.F.3, 8.F.5, 8.SP.1, HSS.ID.B.6a, HSF.LE.A.1HSF.IF.C.8b

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