How has the cost of a Super Bowl ad changed?

Brian has created one more Super Bowl analysis to motivate your students.

Students plot the cost of a 30-second Super Bowl ad over the past 45 Super Bowls. How has the cost of a Super Bowl ad changed over time? Has it grown linearly? Exponentially?

Students create a curve or line to model the data and make predictions of future Super Bowl ad costs. Excel or graphing utilities can be used to precisely model the data … a great way to integrate technology into your math class.

This could be a great activity to do in class the days leading up to or right after the Super Bowl, when everyone is talking about those commercials.  You might also check out this page of videos of past popular Super Bowl commercials  to go along with our activity.  The page was made by Melanie Richey who is an 8th grade math teacher.

so-expensive-ads.doc        so-expensive-ads.pdf          rising-sb-ad-cost.xls

For members we have solutions for this investigation.

so-expensive-ads-solutions.doc      so-expensive-ads-solutions.pdf

CCSS: 7.SP, 8.SP, F-LE

26. January 2012 by Oldmanmarks and Leslie
Categories: Algebra, Data and Probability, Holidays and Annual Events, Sports | Tags: , , , , | 2 comments

Comments (2)

  1. Great way to use mainstream buzz to engage the kiddos. Could even have a vote on three or four of commercials on favorites. Then use proportions and ratios in pie/bar graphing.
    Thx Yum!

  2. That is a great idea. Classes can view the commercials provided on Melanie’s page (see link above) and then vote on their favorite. So much math their with data analysis, ratios and percents.

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